Full stack agency Art-e MediaTek has won the digital mandate for Pedilight Industries Limited. As part of the order, the agency will be responsible for creating a digital platform for Pedilite Industries Limited’s brands, including Favical Design Ideas, Doctor Fixit, One Pedilight, ICA, Doctor CP, Industrial Products and Pigment Business. Pedilite Industries Limited is an adhesive, industrial and construction chemical and industrial material company.
According to Binoy Subramaniam, Chief Marketing Officer, Pedilight Industries Limited, the Digital Martek Agency will help provide brand experience across the platform. “We look forward to Art-e-MediaTek’s ability to help Pedilite customers understand the journey of different users and translate them into an effective results-oriented digital experience,” he added.
According to Pritesh Chauhan, Chief Digital Officer, ART-e MediaTek, Pedilight is a consumer-oriented company. “Over the years, we have built a strong reputation for solving and delivering digital experiences. We will use our full stack capabilities to create a state-of-the-art digital brand experience for Pedilite customers and partners, ”he said.
Art-e MediaTek uses a combination of marketing tools to digitally market their brands across India and across the border as a digital Martech agency. They have offices covering all aspects of digital marketing in Delhi, Noida, Bangalore and Mumbai. They work with other industries including mobility, consumer sustainability, FMCG, heavy industry and e-commerce. Their core services are social media marketing, content creation and marketing, media buying and planning, TVC, product and technology development and design services.
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