How New Age Brands Are Realizing the Power of Effective Marketing

Written by Deepti Karthik

How often do we buy a shampoo because our favorite beauty influencer recommends it
It? Or went to a new restaurant in town because a popular food critic called it almost Michelin
Star? According to a McKinsey survey, more than 50% of consumers say word of mouth and social media
Their preferred way to discover new brands.

When a brand partners with an influencer, the brand basically approves – even supports –
The personality, message and content of the influencer.

As a result, over 80% of influential marketers consider the quality of a manufacturer’s content to be the greatest.
Rate factor when discussing. Because you don’t want to be associated with what can happen as a brand
Considered as inferior or offensive content. The output quality of a content creator is low
Looks like you’re taking more risks with your brand image.

Marketers who use influential marketing grew 17% between 2019 and 2022

The epidemic has further benefited the influential marketing industry where there is no alternative
Really come out and physically try a product, consumers have quickly become an online venue
Shopping, entertainment, and conversation. This had the effect of increasing reach and
Increases the effectiveness of influential partnerships, and thus brand partnerships with them
Trusted, online voice. In fact, according to a 2021 report, about 56% of customers in 18 years
And 47.5% of 24-year-olds and 14- to 17-year-olds have made at least one purchase through a social media
Platform

According to a survey by emarketer, a stable and significant forecast has increased
The percentage of marketers who use effective marketing.

55.4% of marketers have leveraged influential marketing in 2019, up 72.5% in 2022, for the total
17.1% increase. This number includes both the brand and its paid and unpaid partnerships.
Influential

Capturing new viewers

This is especially true of New Age D2C brands, and especially of fashion brands
Create the right quality content to create the right image that you want people to associate with
Brand

Significantly, influential people are not always alone with a large number of followers. They brought
The ability to influence others through belief, truthfulness and relevance to them. When it comes down to it
Creating an impact, reliability and credibility are the most important factors. People of color,
Gender-incompatible people, immigrants, people with disabilities and / or creators promote the body
Positivity exists and comes with their own loyal audience. Their content is often a huge factor
Purchasing decisions are affected, and therefore cannot be kept on low priority.

When calculating ROI on content marketing, it is important to divide the cost into products
And brand awareness media spends, knowing full well that content marketing adds to brand equity
And other brands of health scores. This is a long term strategy, and not a short term strategy.

The economy of the influential

This is where brands are using micro-influencers as an effective alternative as they reach
Desirable to the audience by telling more related stories. In addition to keeping consumers informed
Recent trends have also reduced the need for these celebrities to check out their fashion magazines.
Periodically brands have actually observed much higher conversion rates by partnering with Micro
Influential – if they are well chosen.

In short, manufacturers are becoming their own brand, and marketers should be treated as such.
Think of producers such as publishers: focus on finding relevant audiences and building relationships;
Just follow and not reach.

The author is Senior Vice President, Damensch

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